“Once your business stops growing, it starts dying.”
This period is not auspicious for most small business owners due to a waning global economy, but with a good business plan and strategy, you can turn your business around and make the most out of this period.
If you own a Thai boxing camp you qualify as a business owner, and you should concern yourself with increasing your customers and promoting your business. Though growing a small business can be tedious at the beginning, it is a worthwhile investment in the long run when you become a big brand.
A little on Thai Boxing
Muay Thai boxing is a combat sport that evolved from the old Thai military system of combat, where a fighter uses his limbs to subdue and attack his opponent with a series of peculiar skills. The sport is growing exponentially, and practice has spread to every continent in the world (over 100 countries practice it in the world), which makes it a juicy business.
Tips on how to grow SuWit Muay Thai Boxing business
The right strategy and plan for your business will set it on a decade-long path of geometric rise, while ignorance or poor planning of your business will be detrimental to your business.
1. Identify your business goals and build on them.
Every business owner should have a long-term vision for his business; to become a world-class facility, to provide community services, and so on. You can decide a long-term business trajectory for your business with basic questions like;
- How do you view your business in a decade?
- What service can your business improve on?
- How can you scale some aspects of the business to the digital space?
2. Embark on online campaigns and digital marketing
The digital space is the best place for you to advertise your business nowadays; there are lots of people online that are looking for camps to train. Digital marketing is also a cost-effective means for promoting your brand and advertising your camp and some ways of marketing include:
- Creating a website
- Business logo
- e-Flyers, etc.
3. Leverage on the Social Media
Social Media sites like Instagram, Facebook, Twitter, and the rest have hundreds of millions of users each, plus more than 80% of their users are active daily. Create official accounts for your brands on these websites, and try to grow these accounts to have a high number of following. Engage your followers on this platform constantly and update them on promotions and other activities in your camp.
Muay Thai Boxing in Thailand
Muay Thai is the most popular sport in Thailand; the old and young, citizens and foreigners, men and women engage in the sport. People engage in this sport for reasons such as;
- For fitness
- Cardio-vascular health
- Good hip movement
- Relieve stress and anxiety
Muay Thai boxing is drawing an influx of foreigners into the country, and together with the beautiful atmosphere of the Thai people and culture, the sport is becoming a booming business in Thailand. SuWit gym is an example of Muay Thai boxing and you can check at http://www.muaythai-thailand.com for more information.
Also, the sport drives other sectors of the economy like transportation, tourism, hospitality, international relation, and entertainment.
More people are becoming aware of their health and are looking for fitness camps to join; this shows that the ‘gym’ business is expanding. This is why you should scale up your small Muay Thai gym/camp to cater to the health/fitness needs of the people around you.